Search Engine Marketing

The Organic Component to an Effective SEM Strategy Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website's underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider based search engines (such as Google and MSN). Lidgen constantly evaluates and updates our natural search engine optimization methodology to keep up with the ever changing search algorithms used by the major search properties that account for 98%+ of all searches performed on the Internet, and to keep pace with any changes made to your website as new pages are added or updated.

To empower your natural search engine optimization strategy, Lidgen utilizes(Lidgen Search Engine Ranking Analysis System). This proprietary tool identifies which key variables influence the algorithms of each of the major search engines and their page ranking systems, and most importantly, identifies how pages achieve high rankings.LSERAS findings are translated into best practices that empower our staff of search specialists to make data driven recommendations for improvements to your website. After recommendations are made, LSERAS continues to collect data and analyze it to proactively observe any changes in search engine algorithms. Subsequent best practices and our ongoing recommendations are modified accordingly.

Lidgen's Natural Search Engine Optimization Services Include: Keyword Research-Uncover which keywords and phrases will bring the most qualified traffic to your website. Directory Submissions-Submit key sections of your website to appear within the four major online directories. Search Engine Submissions-Submit the pages of your site so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website's offering. Link Popularity Enhancement-Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site's visibility within search engines. Website Content Enhancement-Develop and enhance your website's content and navigational structure to make your site more appealing to search engines. Website Conversion AuditSM-Uncover the obstacles that your website poses to visitors that try to perform a "conversion action" (buy, register, download, request more information, etc.). Learn how to build momentum toward conversion. Website Competitive Intelligence-Discover what your competitors are doing and how to position yourself against them. Lidgen provides a complete array of Natural Search Engine Optimization Services, and once we gain an understanding of your business, your resources and your online marketing goals, we recommend the optimum combination of these services to get maximum ROI from your website. Learn more about natural search engine optimization.